A local bean farmer was blessed with a wonderful crop this fall. In fact he had so many beans, he needed to unload them somehow. With all the hoopla about the upcoming Super Bowl, he decided that would be a good venue to reach more people. With this in mind he went to the local TV station to speak with the advertising manager.
The farmer said, "I would like to purchase a minute or two during the Super Bowl to advertise my wonderful beans. I have such a bountiful crop of beans of all kinds; pinto beans, lima beans, navy beans, red beans…"
The sales manager said, "Okay, okay, I get the message. And what would you be able to pay for this amount of prime advertising time?"
The farmer scratched his beard, looked off, then said, very solemnly, "I’d be willing to go as high as $300 to reach those folks."
"$300!" the manager yelled, "You must be out of your mind! The current sponsors pay through the nose to get the exposure of the Super Bowl! The makers of Kotex pay MILLIONS of dollars to reach the audience!"
The farmer very evenly replied, "I’m sure that’s right. But those people are out for.